There are plenty of marketing tactics you can make use of that won’t blow your budget. Local marketing can often be less expensive than online campaigns. Your reach is smaller, but if your business is regional, there’s no better (or cost effective) way to build your business.
Specialising in business start-ups, here are a few marketing ideas for small businesses working on a tight budget.
1. Publish Great Content
Awesome content is paramount when it comes to driving traffic to your website. Even if writing isn’t your strong point, you can usually find freelance writers for a relatively low cost. Just remember, you know your business best, and you’ll need to explore promotion channels, like SEO, social media, and email marketing, to make sure people can find the great stuff you create.
2. Create Instructional Videos
Video content is really valuable, and while it can cost a lot to get professional videos produced, there is nothing wrong with doing it yourself. Create videos that are relevant to your industry and build trust with your audience. Wistia offer a great video tutorial showing
you how to shoot expert-looking footage on your regular old iPhone. If you need advice or would like to consider using our video production services call us on 0208 761 0362
3. Be a Savvy Social Networker
Make sure you create and maintain business accounts and participate in the big social media sites; Facebook, Twitter, LinkedIn, and Google+. If your business is at all visual participate in sites such as Pinterest and Instagram. These networks offer advertising options too.
4. Consider LinkedIn
LinkedIn is a major social media site that is often under-utilised. Don’t just add network connections and sign out, join groups, enter into dialogue with connections, and share your blog posts. LinkedIn can be a great place to promote your content, share ideas, and build your brand. Speak to us to discuss methods of getting more LinkedIn connections.
5. Develop a Customer Referral Program
Offer existing customers a free product, free month of service, or some other reward for referring new customers. Remember, word-of-mouth is a powerful tool, so friends telling friends about your business is incredibly valuable.